This is the process of evaluating a brand to understand its identity, vision, market position, and how well it connects with customers. Understanding who you are and where you’re going is key in crafting a new brand or adding life to an existing one.

Brand identity is the visual representation of a brand that communicates its values and personality. It includes a brand's logo, color palette, typography, and imagery. Your voice (how you sound your audience) is also hugely important in crafting your brand.

A logo (or wordmark) is a key part of a company's branding and helps customers identify and trust the business. The logo can also set the visual tone, or attitude, a brand displays.

This is a document that outlines how a company should present itself visually, including details like logo usage, color palette, typography, and photography style, essentially acting as a rulebook to maintain consistency across all brand communications and marketing materials. A style guide can also outline an organizations mission, vision, values and tone of voice.

You only get one chance to make a first impression. A product launch can help your audience share your excitement for your new offspring.

Your packaging should “sell without a salesman”. For packaged goods brands, packaging is where the brand rubber hits the road. It’s important to consider factors like brand identity, material selection, sustainability, functionality, visual appeal, size and shape, consumer experience, regulatory compliance, cost-effectiveness, and the overall unboxing experience.

A well-designed product display attracts, then engages customers with the product story, encouraging an immediate sale.

Each brand lends itself to a different type of imagery. You may depict your organization, your product, or your audience who’s integrated your brand into their own lifestyle. Illustration can be an effective alternative to photography for expressing your brand’s vibe. Putting your brand in motion in the form of video can garner increased engagement. It can be cost and time efficient to conduct still photo and video shoots as part of one production.